People like to shop in different ways. Sometimes they are happy to browse around your eCommerce store looking for inspiration and ideas. Sometimes they know what they are looking for and want to get straight to it.
There are many ways to help speed up the shopping experience when that’s what your customers want. But the most rapid and convenient of all can be simply to use a search box. Zwaart eCommerce provides it with below described specifications.
Here’s a rundown of the main considerations if you want to offer your customers a superior experience with your search facility and, as the title suggests, make it easier for them to buy things from you.
One thing you shouldn’t have to search for is the search box. At the top of the page, above the main navigation and usually on the right hand side seems to be becoming the standard. It’s where your customers will be expecting to find it so it’s a good idea to put it there. Ensure it’s included on all pages (except perhaps your checkout).
Reinforce the message by putting some text in the box. ‘Search’ is a simple option but more creative invitations like: ‘What do you want to find?’ or ‘I’m looking for…’ could be a bit more customer-friendly. And make sure the text disappears automatically when somebody clicks on the box.
Generally you want your search box to be big enough to get noticed but not so prominent that it becomes a distraction (unless it converts brilliantly for you, more on that shortly). If you keep to a standard location then it should be easy enough for people to find without having to make it too eye-catching.
One thing to plan for is the length of queries that people are likely to type in. It’s really helpful if people can see the whole query, even if it’s a few words. That way they can see whether they have miss pelt anything and whether what they typed in is actually what they thought they were typing.
How many people use your search facility? How many results do they typically get? How many find what they were looking for and go on to complete a purchase?
If you can answer these questions you’ll know whether your search facility makes a positive contribution to the shopping experience and to your online sales, or not.
From our experience, we find most clients are surprised at how poorly search performs. Experience also tells us there is always room for improvement. Look at Google after all!
Analyse your search traffic through Google Analytics. If you see a trend, as we did on a recently on a site, where we found far higher volumes of traffic convert via search then any other means, make it more prominent and measure the results. While this is a very bold search example I’m showing you, it worked amazingly well for the client. And that’s the point , if you’ve refined your search to a level where it really.
Zwaart eCommerce solution provides you search facility with all these considerations. We are sure that you will have a great shopping experience with us. Click http://zwaart.com to get online demo.
See more tricks and tips at – http://zwaart.com/blog