It would be great to offer you a hard and fast formula or rule book that you could use to design your eCommerce navigation – but eCommerce isn’t like that. Your ideal solution will depend on what you sell, how complex your range is, and who you’re aiming to sell to. The only ‘universal’ rules are to keep things as simple as you can and try to think like your customers.
Simplicity generally boils down to helping your customers find what they want in the minimum number of clicks. Fundamental to this is arranging your products sensibly into categories and (if required) sub-categories.
Business eCommerce solution provides following intuitive navigation feature to make website easy to use for customers.
Product categories and sub-categories need a lot of planning. First, they have to be something that your customers can make sense of. The overriding aim must always be to keep things as simple as possible.
There’s always a balance between ending up with a manageable number of products to display against the number of clicks through sub-categories it takes to get there.
If your category structures end with a large number of choices you need to look at filtering. Filters will almost always be welcome when customers arrive at the lowest level of your product hierarchy with multiple pages of options.
Once you have the categories and sub categories arranged it’s a question of how you present these to users in the best manner. Here’s the view of X-cover navigation.
Here’s what happens when I mouse over Jewellery and watches from the top level navigation.
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